About Us

Our passion is to create great content. Our team of content strategists and professional writers are ready to collaborate with you to craft content that will engage and convert your online visitors.

Scott MacDonald President

Eric Zimmerman Vice President of Operations

Eric Zimmerman oversees all client programs and initiatives as the vice president of operations at Virtucom Group. He is responsible for client-partner development and works closely with the executive team to develop strategy and implement best practices, with the goal of delivering the most cost-effective and relevant solutions to each client. With a keen eye for production capacity, efficiency and leveraging technology solutions to increase return on investment for all Virtucom Group partners, Eric has successfully led program management initiatives for all client accounts. He brings invaluable insight and dedication to the firm and client-partners, aligning solutions and innovation with the world-class service found at the core of Virtucom Group's mission.

Dominick Musolino Director of Operations

As the director of operations at Virtucom Group, Dominick Musolino works closely with the executive, account management and creative teams on a daily basis to instill best practices for all of Virtucom Group's client partners. Whether working with a group of writers and editors to hone digital marketing processes to produce great content, or a retail partner to enhance the validity of their website's page, Dominick uses his experience as a copywriter, editor and leader to ensure the team is producing the best possible product in a timely, effective manner.

Dominick is a graduate of Le Moyne College, with a B.A. in English and Communications. He is HubSpot Certified in Inbound and Content Marketing.

Jackie Forte Director of Business Development

As Director of Business Development, Jackie Forte works directly with the Virtucom Group executive team to implement strategies for new client onboarding and existing client growth, while overseeing all Business Development resources companywide. Jackie has spent 18 years in various leadership roles relating to IT network hardware and software sales in datacenter environments, as well as owning her own successful technology sales firm, TrueForte, Inc. She looks forward to sharing her expertise working with C-Suite executives and developing Fortune 1000 accounts with Virtucom Group by developing new, national accounts with an e-commerce focus. Virtucom Group provides content creation, data acquisition services and taxonomy development to major retailers, distributors and brands throughout the US and Canada decreasing time to market and increasing market share and revenue.

Jackie has a Master's degree from SUNY-Buffalo and a Bachelor's degree from SUNY-Oswego. She has completed additional coursework in business and leadership at Syracuse University, SUNY-Oswego and through Ahern, Murphy and Associates. Jackie has served as a volunteer and board member for several local organizations and is currently president of the North Syracuse Education Foundation, a 501(c)(3) non-profit supporting enhanced student programming in grades preK-12 in the North Syracuse Central School District.

Erica Geller Program Manager

Erica Geller is a marketing professional who partners with her team at Virtucom Group to offer an in-depth customer service experience. Erica began working with Virtucom Group as a copywriter and eventually was promoted to the position of lead editor, where she learned team management and client relationship skills. Erica has worked hand-in-hand with many of Virtucom's clients since 2008.

Erica's previous experience is in journalism and higher education. Prior to Virtucom Group, she worked for several local newspapers primarily as an editorial resource. She has also taught as an adjunct instructor for the English Department at SUNY Oswego.

Erica is HubSpot certified in both Inbound and Content Marketing. She holds a Bachelor's Degree in English Literature from Dartmouth College and a Master's Degree in English Literature from the University of Rochester.

Sunshine Ingersoll Program Manager

Sunshine Ingersoll is a program manager at Virtucom Group, managing content production for retail clients. Her work includes overseeing content creation, data acquisition and image processing teams, ensuring deliverables are complete, accurate and on schedule. She is thorough and timely in supporting client requests, and she is a trusted liaison for the client, their suppliers and Virtucom Group's internal teams. Her diligence, strong attention to detail and knowledge of the industry are valuable assets in maintaining long-standing relationships with clients, as well as with countless vendor representatives.

Starting her career at Virtucom Group as a data acquisition specialist, Sunshine worked with video game publishers to collect and organize product information. She has since worked on and managed several accounts - working closely with retailers and suppliers who provide a wide assortment of product lines that include consumer electronics and appliances, office supplies, sporting goods, apparel, health & beauty and pet supplies.

Sunshine received a B.F.A. in Graphic Design from SUNY Oswego, and she holds certifications in Inbound and Content Marketing from HubSpot.