Marketing is Twice as Hard for a Staffing Agency
How do you get your message to jobseekers and businesses in need of employees? The answer lies in content marketing.
Every year, recruiting agencies place 15 million U.S. workers with companies in need of employees. That's great news for recruitment agencies like yours, but consider these statistics from the Pew Research Center:
- 90% of Americans have researched jobs online
- Nearly 2/3 of Americans have made social media part of their job search
- 34% report that online information was the most essential part of their job search
Today's hiring managers and applicants have taken the job search online, and that means they expect rich, useful information at the end of every Google search. Fail to provide the high-quality content that asserts authority and answers important questions, and your agency will be left behind.
But how will you determine what kind of content you'll need and how much? And how will you create it? Virtucom Group can provide the insight that answers these questions based on dozens of partnerships with staffing and recruiting firms. We develop winning content strategies and execution plans that increase organic traffic and make your brand more marketable. How do we do it? Keep reading to learn more.
Content Strategy for Staffing Agencies
Strategy matters, whether you're already seeing success from marketing content or eager to capitalize on the power of recruiter blogs, stronger landing pages and other high-quality content. Eager to learn more about what strategy-backed content can do for your business? Check out a few of our blog posts on content strategy for staffing agencies:
The 2-Part Content Strategy Staffing Agencies Need To Compete In 2018: Unemployment is low and the recruitment industry is packed with 20,000 agencies - there's no shortage of competition in the U.S. and in your city. This post lays out a two-part strategy that segments content for jobseekers and businesses in need of employees to ensure that your agency emerges as a stand-out choice for both.
How To Blog Strategically To Sell Your Staffing Agency Services: How do staffing agencies work? Will they help me get a full-time job in my field? Can I really get the best talent from a recruiting firm? Do they understand our industry? Understanding what your clients are asking and providing in-depth answers establishes you as a premier partner for any jobseeker or hiring manager. Learn more about developing a diverse, hardworking content strategy with this post.
Staffing Agency Content Strategy Essentials
Creating content without strategy is a waste of time, effort and money no matter what industry you're in. That's why many businesses find their blog posts go unread and their gated offers aren't downloaded, even when they purchase quality content. This is especially true for recruiting firms, because businesses like yours serve two very different audiences. If you're publishing content without careful consideration of the following concerns, it's likely you'll miss the mark:
- Buyer personas
- Keyword strategy
- Tone and style
- Engaging topics
- Timing and frequency
- And more...
If that sounds overwhelming, you're not alone - one of the most common concerns we hear from clients is that they barely have time to post a blog once a month or update their landing pages, let alone craft long-form content and devote the time necessary to create a detailed strategy or learn how to do so.
That's where Virtucom Group comes in. We've served a wide range of industries with unique, strategy-backed content that sets our clients apart. We get to know your business and your goals, then work with you to create a comprehensive strategy. Whether you're interested in building authority in your region or expanding across the nation, our content fuels the growth needed to get you there.
Interested in learning more about how we deliver strategic content for staffing agencies? Download our guide to content strategy for staffing agencies for an overview of our process and the elements that build high-power content marketing initiatives tailored to your company and industry.
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Virtucom Group has more than 15 years of experience as a content development agency. We've grown with the content writing industry and have the knowledge, talent and commitment to fuel your inbound marketing with rich, engaging content.
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