IN THE ONLINE CHANNEL WE TRUST?

Retailers are committed to providing customers with accurate and complete product information. However, the reality is conflicting priorities and poorly designed content building processes prevent many from delivering on that commitment. How does one evaluate product content offerings? This document reviews the catalog audit process Virtucom developed to help multi-channel retailers answer the question, can customers trust your web site to offer information they can trust?

ARE YOUR PRODUCT CONTENT NEEDS MET BY 

GS1 GLOBAL DATA SYNCHRONIZATION?

Multi-channel retailers continue to ask what GS1 Global Data Synchronization Network (GDSN) can do for their content needs. While GDSN delivers great value, it is limited to communication of set-up and supply chain data between manufacturers and retailers. GDSN was not designed for, nor does it meet the product content requirements your online guests need to make informed purchase decisions.

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DOES YOUR PRODUCT CONTENT DELIVER VALUE TO 

THE ONLINE CUSTOMER?

Catalog audits compare the product information you offer with the information your customer need to make an informed purchase decision. Learn how catalog audits can help you increase conversion rates and decrease product return rates.

 59 KB - .pdf  html version