OUR SERVICES

 

Virtucom offers content creation services to build and maintain product catalogs and buying guides for e-commerce. Our services extend to development and execution of online cross- and up-sell programs, to content services that support natural language self-help systems and human resources information portals.

 

 

 

PRODUCT CATALOG BUILDING AND AUDITING SERVICES

The online customer requires product content that will influence purchase behavior. To meet these requirements, multi-channel retailers must offer product information that is accurate, consistent and complete. Virtucom builds large custom product catalogs that meet these requirements while generating higher conversion rates and lower return rates for multi-channel retailers. Key highlights are

 

	Fast time to market from the moment an assortment is submitted to the moment product content is built to requirements and delivered to your web site.
	Ability to build product content that maximizes functionality of any platform including IBM WebSphere, Microsoft, Oracle, ATG, BroadVision, Vignette, STIBO, Fatwire and others.
	Seamless integration of content feeds for retailers using publishing services and proprietary applications from Amazon, GSI, vCommerce and others.
	Higher conversion rates, lower return rates and a better user experience that supports your cross-channel brand extension strategy.

 

 

 

CROSS-SELL PROGRAM MANAGEMENT

Cross- and up-sell strategy is critically important to profitability for retailers. While many web publishing platforms support it, retailers struggle to apply it and offer meaningful product associations on their web sites. 

 

 

Virtucom offers a category-centric approach to managing cross- and up-sell associations that meets retail-specific requirements for margin contribution, SKU-specific price tolerance, vendor or private-label preference, model compatibility and other preferences approved by the retailer. These preferences or rules are applied to each SKU as content is built delivering immediate cross- and up-sell associations when the SKU is first launched. Weekly or monthly updating of the associations uses online reporting tools that confirm the associations that deliver maximum attachment rates in each product category. 

 

 

 

CONTENT SERVICES FOR HUMAN RESOURCE PORTALS

Sophisticated Human Resources Information Management Systems (HRIMS) require content to maximize their value to your employees. Virtucom uses proven best practices to build and maintain content to support human resource portals for the large business enterprise.